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Sarna, a nature-based belief system prevalent among the indigenous tribes, Santal, Ho, Munda, Oraon in northern part of Odisha. Most of these communities revere forests as the abode of Mother Nature and do not let enter anyone without their permission. There is a deep belief that if they protect the forest, they will be protected by the forest deity at the time of crises. Environmentalists believe that Sarna institution is the most sustainable practice of forest conservation. The name ‘Sarna’ adopted by us is inspired by the indigenous beliefs and practices of sustainable living.
Odisha Journeys has been initiated as a platform to provide travel experiences in a whole new way in Odisha, a state located in the southeastern part of India. From the sublime coastline to majestic Hindu Temples and timeless Buddhist archaeological sites, from sprawling wetlands to breathtaking mountains and dense tropical forests, the vast landscapes and natural wonders of Odisha hold incredible cultural significance to indigenous communities of the land. Odisha Journeys has been curated to present the rich culture and captivating stories of Odisha to our travellers as memorable experiences.
Design and curation of heritage weaves, art, and craftsvof Odisha. To increase a sense of sustainable fashion and promoting "vocal for local" among youth. We dream to make handlooms and handweaves be available to both men and women while presenting ample choices for them to select and pick one for their wardrobe. " Art as an object of necessity, and not just novelty " - This vision drives Odisha Potli. We pledge to do fair trade practices and improve livelihoods of weavers and artisans community and work for their welfare and betterment
Trans-Edu Consultancy is the educational vertical of Sarna which primarily works with academic institutions, civil societies and professional organisations in the areas of experiential education. Experiential learning in both indoor and outdoor environments helps students grow emotionally and scholastically, and acquire skills that are essential for sustaining in the 21st-century world. It helps them in building characters and appropriate decision-making skills. In the ongoing climate crises and natural resource crunch world, there is so much pressure on carbon-generating footprints and the greenhouse effect. The survival of earth depends on our younger generation and their informed decision-making attitude. Our service portfolios include museum curation, curriculum building, technology platform and content development, curated educational tours for students and teachers, and digital modules.
Our story begins in 2020 at the peak of the COVID pandemic. We wanted a platform to nurture sustainable living among people through immersive travel experiences in Odisha, a state of staggering cultural and natural diversities. One of the core aspects of the travel offerings by Sarna has been storytelling by the locals in various geographical regions of Odisha. We started with our travel offering as Sarna Travel, which was later rebranded as ‘Odisha Journeys’. During our journey as an entity over the last two years evolved Sarna Craft, which later was rebranded as ‘Odisha Potli’. Apart from promoting Odisha’s various craft forms, we are pioneering in design interventions for Nuapatna Ikat and other clusters, such as Gopalpur. Today Odisha Potli has evolved as a popular brand in Odisha both in heritage-driven sarees and fabrics and also in craft tourism. We work closely with some of the finest and budding weavers of Odisha as partners.
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